Stuart’s Alter Ego talks to him about book-pricing.
So, Mr Smarty-Pants Author person, you’ve been messing around with the price of your book again? Setting aside the small matter of your ignorance and incompetence in this field, what in the blue blazes of hell’s own cremation fires makes you think it’s a good idea to charge more for the damn thing? I mean, are you or are you not an unknown author and is this, or is it not, your first novel? Well, there you are then, I rest my case. In any case, it’s been priced at 99 cents for the past two months and sales have been modest, apart from those three days when you charged nothing for it and managed to ‘sell’ more that fourteen hundred downloads. Doesn’t that tell you something? Like, that even a sub-dollar price is too high? What’s that? Dean Koontz? It costs what? Who, in the name of all that’s gloriously and ineluctably stupid in this world is going to be duped into paying that for a book that doesn’t even boast a drop of binding glue in its manufacture? Really? Well, you do surprise me. In that context, $2.99 doesn’t seem that bad. I guess, if the worse comes to the worst, and sales fall of a cliff, you can always cut the price again. Which is something you couldn’t have done when it was at 99 cents. Look on the bright side, dear boy. You need to!