A Trap for the Unwary Author

So. After almost two years of gestation, I was finally delivered of a bonny, bouncing novel on 20th October 2011. Thanks to the wonders of CreateSpace and Kindle, it is available on Amazon (and in other places) as a paperback and an ebook (http://www.amazon.com/Butterfly-Bull-Stuart-Haddon/dp/1463756259/ref=sr_1_1?ie=UTF8&qid=1326047471&sr=8-1). At that point, I raised my head wearily from the keyboard and sat back, wondering about the sequel. But a huge, black cloud gathered even as my thoughts were doing the same thing and I realized that there was something I had forgotten.  The bane of all self-published authors – the terrible twins, Marketing and Publicity. It’s not that the advice isn’t out there, it’s just that lots of us choose to ignore it until after the event.  In my case, I found myself unexpectedly on a scree slope of things to do, furiously scrabbling for purchase.

At least I had a website. And a Facebook page. “But you need a blog,” they said. So here it is. I just have to grit my teeth (what’s left of them) and write in the damn thing.  I’d rather be working on the sequel. But maybe it’ll grow on me, especially if people find it interesting.



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14 responses to “A Trap for the Unwary Author

  1. Kicking and screaming you may be on entering the blogosphere, but I await the sequel, having just finished “The Butterfly and Bull”. The story grabbed me after the first few pages, and the balance of easy reading without patronising the reader, with a fast and furious narrative, gives wide appeal. I have no hesitation in recommending it. Indeed, the sooner Donnie McLennan, and his unique ability, meet David Forrester, the better. A wee stoater of a book. Five Stars.

  2. Barney

    Marketing and Publicity, the Terrible Twins. And they cost monies I dare say, blog or no blog. Not so long ago the difficulty with writing a book was writing it. Publishers were picky becasue they ahd Standards. These days they just check out Feckbook ratings and a few other esy-to-do parameters and a billionth of a zillionth of all blogger gets published, no matter what they churn out. Stuart, have you considered how much more exclusive it is to be unpublished and untarnished – the vulgar world changes now to the vulgar word….?

    • An interesting point, Barney, but when one writes a magnum opus, one feels the need to share it with others. Self-publishing nowadays allows one to do that without significant outlay. It does mean, of course, that there’s a lot of crap out there. But, nevertheless, I believe word will eventually get out if the book is worth reading and I’m banking on that…

  3. Barney

    But naturally a thousnad congrats. on your achievement! Enjoy the fan-mail and the shekels.

  4. Mel

    Does this mean I have to check back here every day to see if you’ve written anything, and if you have, write something back? Not that I mind, you understand. Just asking…

  5. kingdomcat

    The m/a lay on the side table, week after week casting its reproving glare on the purchaser.
    “Why are you ignoring me?” it squeaked(?)/lowed?”
    “Because I don’t want to not like you,” said the purchaser.
    Then at last, “Oh bollocks, let’s just do it.”
    I concur with Mr D Young’s wee stoatirism. Unputdownable.

  6. You are such an intelligent, capable and discriminating cat. I salute you.

  7. Julia Lowe

    Hi Stuart,
    I had downloaded THE BOOK & started reading while David was still ordering the paperback. I finished it while he was opening the package fro Amazon. And yes, he will love the sailing & Jura & several other bits as well.
    As an omnibibliophile I may not be a discriminating judge of a good readand I wish to avoid the use of North Americanisms-so well done old chap!

    • Hi Julia
      I’m glad you enjoyed it. I’m a member of a writers’ group in Southern Maryland and so completely inured to North Americanisms of all flavors, but thank you for the positive response! I await DH’s comments with interest.
      One of these days, I hope we will be able to make it to Toronto, or to entice you guys down for a sail on the Chesapeake…

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